Actor Akshay Kumar and Yami Gautam, to promote Dollar Industries Limited's thermal clothing range.
Dollar also has their new TVC 'Thand Ka Weapon,' starring both Akshay Kumar and Yami Gautam. It builds on the fun and entertainment that customers get, as well as highlighting how thermally aware of themselves customers need to be.“As part of our vision to be part of every Indian’s life, we wanted the new generation to experience our wide range of thermal wear which not only promises ultimate comfort but also keeps the wearer warm against extreme cold and harsh weather conditions." "Thanks to extensive product research, our R&D team has come up with a unique technology intervention (Wintershield Technology) which helps retain latent heat, keeping the wearer warm. We wanted to convey the message that winters are not to be taken lightly and roped Bollywood superstars, Akshay Kumar & Yami Gautam, who also endorses our brands Dollar BigBoss and Dollar Missy respectively, to create a memorable campaign that would appeal to both men and women across every age group." "We are affirmative that the Dollar Ultra Thermal range would be an instant hit and find its place in every winter wardrobe”, Vinod Kumar Gupta, Managing Director, Dollar Industries Limited.
Two burglars break into the house through the fireplace flue in the TV commercial featuring the brand ambassadors.
Although the sound startles Yami Gautam, she quickly realizes that the burglars don't have any weapons and calms down enough to wake Akshay. He assures her that he has a weapon that's powerful enough to fight them off.
A synchronised song and dance routine erupts as Akshay Kumar and Yami Gautam proceed to open the windows and doors and eventually freeze the burglars.
As the police arrive, Akshay warns the burglars to not take winter lightly and gives them Dollar thermals, the ultimate weapon against the cold.“We wanted to break away from the usual stereotype of winter communication by creating an entertaining song and dance number that addresses the fact that winters are not to be taken lightly while clearly landing the message that Dollar Ultra is the ultimate Thand Ka Weapon to combat extreme weather conditions”, said Mr Sagar Kapoor, Chief Creative Officer, Lowe Lintas. The campaign is going live across online and offline platforms.